Professional Services Marketing
The Technical Professional Marketing Issue I always liked the line “these are tough times”. Well, when are they not? The truth of the matter is that if you have a lot of ongoing sales, you’re probably doing alright. Sales do cover up many ills…..cost overruns, claims, bad projects, miscalculations, management oversight, decision making errors, personnel [...]
THE PROFESSIONAL SERVICES BRAND DILEMMA AND WHAT YOU CAN DO TO BUILD MARKET SHARE Many professional firm owners know they can sell new work, given a level playing field and a qualified prospect. When times are good, there’s enough to go around. However, right now times are tough, and when the going gets tough, what [...]
More and more organizations are using the Task Order form of contract as a vehicle to procure services. It doesn’t matter whether your firm provides architectural services, engineering, software development, accounting, or general consulting services, the Task Order contract is here to stay. Sometimes it is called a Work Order, On-Call, or Indefinite Quantity (IDIQ) [...]
If you watched the Tonight Show lately, you saw Jay Leno say things like, “ Kevin the economy is real bad. It’s real bad. It’s so bad I saw Bill Gates on the street selling Google Services. Aside from the joke, there’s a real message there. We do what we have to. There’s no need [...]