J.S. Barclay’s marketing consulting practice is strategically focused on developing new business. This is important. Some firms can deliver a pretty website, but does it get the “hits”? Some firms can produce an attractive glossy corporate brochure, but does it sell?
What sets us apart is that “we deliver business”. In doing so, we help transform your vision into achieving your goals. We employ best practices, and have a major stake in your success. We want you as a reference.
Our approach is face to face… in the trenches. We believe that you cannot sell high level professional consulting services such as engineering, accounting, software development, construction management or legal services strictly on-line or by advertising. It has to be face to face. However, business development needs an equally strong marketing program to soften the beach before the business developers land.
Accordingly, our Marketing Consulting practice is integrated with our Business Development practice, and consists of the following:
- Marketing Strategy. JS Barclay analyzes your current program and processes, and makes recommendations that will strategically align your services, markets and your clients, so that you are better positioned to win business. We finely tune your strategic business plan and help you implement it. If you have no plan, we perform strategic planning, and can write one for you that can be implemented effectively. Our unique strategic process will enhance your firm’s differentiation, and position you better in the marketplace. And we’ll show you how to enhance your brand for competitive advantage.
- Internet Marketing. Many of the major corporations today are taking advantage of social networks, search engine optimization (SEO), blogs, and other e-commerce tools to advance their position in the market place. Having a web site is not enough. J.S Barclay can analyze your web site and on-line marketing program, and make recommendations that will drive more people to your site. We will also do it cost-effectively without expensive pay-per-click advertising.
- Promotion. We help promote your vision, your projects, your people, and your firm, by way of the internet, collateral materials, articles, speaking engagements, conferences, sponsorships, advertising, news releases, and public relations in the most cost-effective manner and within budget.
- Proposal Generation. J.S. Barclay has written and advised on many successful and award winning proposals, some with fees in the $25 million range. We have helped win contracts ranging from small studies to major organizational developments to multi-million dollar facility contracts. J.S Barclay has had great success in its proposal generation practice, and can evaluate your proposals and make recommendations for winning more work, provide counsel during proposal development and serve as a member of the “red’ team. In case you are looking to hire a proposal manager, send for our list of the “16 Qualities of a Good Proposal Manager.”
- Competitive Intelligence. There’s a plethora of information on the web, and it’s free, but you have to know where to look, how to uncover additional sources and how to interpret the data. We provide this service as a third party, for strategic purposes and/or for winning potential contracts, and we do it in a confidential and professionally legal manner. Upon development of the competition database, we can optionally prepare valuable “knockoffs” for sales presentations and proposal generation advantages.
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