Professional Services Marketing
J.S. Barclay’s marketing consulting practice is strategically focused on developing new business. This is important. Some firms can deliver a pretty website, but does it get the “hits”? Some firms can produce an attractive glossy corporate brochure, but does it sell? What sets us apart is that “we deliver business”. In doing so, we help [...]
For professional services and developing new accounts, nothing beats face-to-face selling. Unless the client knows you, you can’t win business over the phone, over the internet or by advertising. That is why J.S. Barclay focuses on the New York to Washington corridor, where we have the regional presence, know the territory, have the contacts and [...]
We facilitate your strategic planning process, crystallize your vision and help you develop a competitive advantage that results in superior profitability. It is a known fact that firms that work their plan perform better. In these economic times, more than ever, a strategic plan is vital. Can you afford to do the same things, and [...]
With specialized expertise to optimize your proposal development process, we employ best practices and strategies, training and advice on the latest methods, tools, processes and innovations to win more contracts. As your marketing consultant, we will help you: Generate more winning proposals Examine your go-no/go evaluation criteria Control the schedule and potential production chaos Become [...]
Marketing Process Re-engineering Does your marketing process need a shot of adrenalin? Do you need to win more work? J.S. Barclay can help. We turn around troubled marketing departments, and improve performance. We do it with proven methods, training and working closely with your in-house staff. Instead of a radical overhaul, our approach provides incremental [...]
J.S. Barclay provides training in business development with a special focus on the client’s technical staff and their immediate managers. Why? It can be one of your best returns on investment. It’s also a challenge, since your technical staff was not hired to sell. Depending upon what professional service you offer, they are first and [...]