With specialized expertise to optimize your proposal development process, we employ best practices and strategies, training and advice on the latest methods, tools, processes and innovations to win more contracts. As your marketing consultant, we will help you:
- Generate more winning proposals
- Examine your go-no/go evaluation criteria
- Control the schedule and potential production chaos
- Become aware of the latest tools and techniques
- Analyze your capture planning strategy
- Improve your boiler plate, differentiation and image
- Utilize teaming opportunities more effectively
- Review your proposal as a “red team” member
- Prep for the presentation, if required.
While writing more persuasive proposals may be an objective, winning is more important. At J.S. Barclay, we coach and foster a winning attitude in your proposal department. We can either consult on a single proposal project, or review and advise on your overall proposal generation process. For the latter we address:
- How do you qualify opportunities?
- How can you employ knowledge management and the technical professionals more effectively?
- What strategies will work best?
- Pricing as an element of the evaluation criteria.
- Writing more persuasively
- Consistent attributes of a winning proposal
- Competition
- Lessons learned
- Presentations
If proposal staffing is a consideration, send for the J.S. Barclay list of “16 Qualities of a Good Proposal Manager.”
