Marketing Process Re-engineering
Does your marketing process need a shot of adrenalin? Do you need to win more work? J.S. Barclay can help. We turn around troubled marketing departments, and improve performance. We do it with proven methods, training and working closely with your in-house staff. Instead of a radical overhaul, our approach provides incremental improvement to the marketing process that will make your firm more competitive.
We know marketing, and the professions. We’ve been doing this for thirty years, and have the references and track record to prove it. We utilize a systematic approach that will enable you optimize your core processes and achieve a positive impact on your business and revenue. We customize our approach for each client, but in essence it consists of the following:
- Needs Analysis. We meet with the principals of the firm, and determine the key issues, along with the goals and objectives and improvements desired. A Needs Analysis is conducted along with an evaluation of your firm’s Business Plan
- Process Review. We conduct a review of your marketing and business development process, including strategy, resources, and the firm’s overall capabilities to achieve its plan. The existing process is mapped, dissected and assessed.
- Barclay Road Map. A proprietary road map and re-engineered marketing/business process is developed, a list of critical issues and opportunities provided along with tools and techniques for success.
- Implementation. Employing “best practices,” metrics and practical solutions, we can implement the road map and provide coaching assistance as-needed.
J.S. Barclay can assist in the following important marketing areas:
o Strategic Plan Development
o SWOT Analysis
o PEST Analysis
o Proposal Development
o Business Development
o Brand Awareness
o Promotional Activities
o Social Media Marketing
o Web Sites
o Tools and Techniques
o Marketing & B/D Working Together
o Training
If you want to know how you’re doing, send for the J.S. Barclay “Marketing Test for Senior Management?”
